Business Administration Curriculum Plans

A BS in Business Administration from Mapúa Malayan Digital College prepares you for a lucrative career in business. You'll learn through real-world case studies, projects, and group work--similar to situations you would experience on the job.

BSBA major in Marketing Management

Have you thought about how your favorite brand of shampoo, clothing, mobile phone, or any other type of product became your favorite? Chances are, it has to do with marketing: it’s the process of getting people to know a product or service, liking it, and then buying it. If the thought of creating marketing plans, advertising campaigns, or public relations strategies and more excites you, then marketing is definitely the course for you.

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BSBA major in Operations Management

Do you enjoy managing projects, and making sure that everything is right on schedule? With a specialization in Operations Management, you’ll learn how to help run a company’s overall operations, from purchasing and inventory, production and service quality, logistics, supply chain, and distribution. You’ll develop skills like problem-solving, analytical thinking, and more.

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BSBA major in Human Resource Management

Do you love interacting with people and helping them become the best they can be? A career in Human Resource Management may be for you. Once you graduate, you will help companies in recruiting and staffing employees for their organization; enriching employee relations; and managing performance, compensation, and benefits. You’ll harness the use of HR technologies and understanding of government labor policies and complying with government agencies.